Lululemon Athletica’s new co-chairman’s stock purchase was so earthshaking it could be felt even through the thickest of yoga mats.Glenn Murphy, who was named to the post in April, bought a whopping $5.55 million in Lululemon (ticker: LULU) shares, the largest on the open market since the company went public in 2007 and only the third insider purchase since 2009. Murphy paid an average of $55.50 each for 100,000 shares over June 26 and 27.Murphy is a former chief executive of Gap (GPS). Under his eight-year tenure that ended 2015, shares doubled. Since he’s left, Gap stock has tumbled 40% through Monday’s close.In some ways, Lululemon is aiming to do what the Gap used to well—bringing distinction to apparel that is essentially commoditized.

Source: Lululemon’s Large Insider Buy Poses Questions – Barron’s